Athletic Brewing Co. x Super Bowl LVII
Athletic Brewing Co. wants to capture the audience during the Super Bowl and make fans excited to try non-alcoholic beer. Athletic Brewing challenges the perception that beer is exclusively for moments of indulgence or excess. It encourages a shift in mindset towards a healthier and more balanced approach to alcohol consumption. They wanted to build a campaign that was vibrant and exciting to capture the audience during the Super Bowl.
Athletic Brewing is revolutionizing the beer industry by crafting high-quality, flavorful, and award-winning non-alcoholic beers. With a mission to inspire and support an active, healthy, and balanced lifestyle, Athletic Brewing is dedicated to changing the perception of what it means to enjoy a great-tasting beer.
