ROUTED IN TRADITION.
Get ready. set. GATE
GATE RIVER RUN 2025
The Gate River Run (GRR), formerly known as the Jacksonville River Run, is an annual 15-kilometer (9.3 mi) road running event in Jacksonville, Florida, United States, that attracts both competitive and recreational runners. It has functioned as the US National Championship 15K since 1994, and in 2007 became the largest 15K race in the country. It was voted as one of the top US Road Races for last 20 years by Runner's World Magazine.
Ask: Create a logo for the 48th annual GRR. that anticipates excitement for the 50th annual in 2027.
Assisted in concepting and designing race logo that would be used in all marketed materials including: t shirts, race bibs, finisher medals, and hats.
Creative Director, CCO: Patrick McKinney
Art Diretor: Eric Watson
Art Director: Blake Roberts
Photographer: Michael Glass
LOGO
Assisted in concept, creation, and execution of 2025 Gate River Run logo. The logo was used as an identifying factor of the race as well as for merchandise and for a custom medal that all finishers of the race received.
LOGO EVOLUTION
We spent weeks crafting the logo to showcase something that felt like it had the history of the Gate River Run in it. An important factor for the final output was to included Hart Bridge aka “The Green Monster”.
Backer cards
Virtual race ad
FINISHER!
Fun fact: I ran in this race and finished in under 1 hr and 30 minutes for my first 15k!
Jacksonville, FL
2025 Gate River Run