
help local kids thrive.
ross/boys and girls club of america ‘help local kids thrive’ campaign
Creative Director - Sadie Lesko
Copywriter - Alexa Wolford
Art Director - Blake Roberts
For 11 years, Ross has partnered with Boys & Girls Clubs for a 3-week in-store fundraising campaign, supporting BGCA’s “Power Hour” program. Dalton is tasked with creating in-store collateral (both customer and employee facing) and organic social media to be used on both BGCA and Ross channels to help fundraising efforts, but also raise awareness of BGCA/Power hour.
Ross founder and civic activist, Stuart Moldaw, became aware of the shocking difference in opportunity existing between kids in opposing neighborhoods. Stuart knew more effectual strategies and community partnerships were needed to address this condition. As a result, BGCA and Ross Stores and the Ross Stores Foundation have been working together for over 15 years to lead youth on their journey to academic success.
BGCA has over 160 years of proven impact. BGCA has over 5,000 clubs in all 50 states as well as Academic Success programs, such as Power Hour, continue to help their youth do their best in school ad result in higher grades than the National Average.
93% of Club youth and teens expect to graduate high school
83% of Club seniors have applied for post-secondary education
82% of Club youth earned mostly As and Bs in the last year
70% of Club alumni are employed
Donation cards






impact.
More than $4.1 million was raised to support Power Hour, which offers homework help for kids in a safe and comfortable environment at Boys & Girls Clubs nationwide.